Experts think the carrier is doing what it can to be number one, but also to eventually onboard customers to more expensive plans.
T-Mobile`s move to add free lines to bolster wireless net additions is a tactic to make itself the winner, but in the long run, the carrier wants to `cross-sell and upsell,` and get more customers on expensive plans, experts say.
On May 4, the carrier posted its Q1 2021 earnings indicating it added nearly 800,000 new post-paid customers with an increase in revenue of $19.8 billion. The carrier, which some argue to be one of the best wireless carriers in the U.S., is still merging Sprint`s network with its own.
T-Mobile also reported that its net income remained flat `as higher revenues were offset by expense increases as a result of the Sprint Merger, including merger-related costs.`
Roger Entner, a telecom analyst and founder of Recon Analytics, said in an interview that even if those free lines don`t add revenue to T-Mobile, they add `stickiness,` a...
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